QUESTION - If you were to ask yourself - "what ONE THING determines the level of "success" you'll achieve in your business (practice) and in your life? - How would you answer?...

... your intelligence? ... your talent? ... your knowledge? ... your skills? ... your strengths? ... your luck? ... your personality? ... your creativity? ... your connections? ... your experience? ... your commitment level? ... your persistence? ... your willingness to work 60, 80, 100 hours/week? ...

What if you learned that it was NONE of these ... that, although very important - these qualities are almost NEVER the deciding factor in how SUCCESSFUL you'll be.

WHY? - Because these traits merely determine your POTENTIAL for success - they do not "guarantee" your success - let alone "how" successful you'll be.

Your POTENTIAL for success - and your ACTUAL success are two entirely "different" things. You can't "spend" potential. POTENTIAL cannot lighten your workload, or give you an extra day off each week, or guarantee a rich retirement. Only ACTUAL success can do these things.



Bottom Line - Only the POTENTIAL of your business (practice) is determined by your talents, knowledge, commitment and the amount of time and effort you spend trying to grow it. The ACTUAL success of your business (practice) is totally determined by your CONSTRAINTS - yes, CONSTRAINTS.


Saying it Another Way - "The POTENTIAL of my business (practice) is determined by my talents, knowledge, commitment and effort".

- "But the ACTUAL SUCCESS of my business (practice) is determined by my CONSTRAINTS". 

                                                                                                                       
Saying it yet Again - "The POTENTIAL growth and profitability of my business (practice) depends on what I put INTO it:
                           
- "The ACTUAL growth and profitability of my enterprise will be determined by the things that LIMIT (or CANCEL) my return on that investment".
                           
- "Only when I ELIMINATE my CONSTRAINTS - the things that "block my path" - will my ACTUAL success rise to the level of my POTENTIAL success!"

Example of 3 Types of CONSTRAINTS to Practice Success:

a) Rational Constraints - errors in your thinking (more on that below) 
b) Procedural Constraints - counterproductive work processes / procedures 
c) Self-imposed Constraints - necessary conditions and rules that exist only in your mind

Note - This is truly a revolutionary thought: the entire 'human potential movement' is focused on the WRONG thing => it's not about increasing your "potential" success => it's about increasing your "actual" success!

Imagine What Your Life Would be Like IF: 

- Your current level of success equaled your potential!
- Your income was as high as some of the other practitioners
- Achieving success in Online marketing was not so hard
- You were NOT running faster - and succeeding slower
- You had time for success - AND loved ones - AND leisure

It's Not Your Fault IF Your Life Isn't Like That Yet ...

We've all been misled by theories of business success -- we've all worked ourselves to the point of exhaustion -- we've all modelled successful people yet still fall short.

Running a BUSINESS -  Even though you're a highly educated, caring Holistic Health Care Practitioner - doing what you're "passionate" about - the fact remains, you're also an ENTREPRENEUR - with all the responsibilities of conducting a highly profitable BUSINESS (practice :>).

(( parts of the above are from an new and outstanding eReport - "The Entrepreneurial Emergency" (slightly edited) - by highly respected marketing guru and business genius, Rich Schefren.  Although Schefren applies his message to Online Marketing - it applies almost exactly the same to most businesses (practices).  He promotes some intense "individual coaching" at the end - but you will benefit greatly from "studying" the superb content from his FREE eReport (PDF) => Click Here  ))

 
                                                      
                                                         (Eliminating Restrictions)
                                              3 Major STEPS to
                                       PRACTICE PROFITABILITY                                   


PROSPERITY MINDSET - This is the most important pathway to achievement and success - in your practice - in life ((and this is especially the case in the current [global] economic tailspin)).  

There are many who believe that wealth and financial freedom comes only through accidents of birth or by being in the right place at the right time with the right business idea and then being lucky enough to be able to successfully see that business idea through to fruition. Not so.  

Prosperity is a "consciousness" - it means that you move away from looking at yourself and your world as lacking in any way, shape or form.  This is an ‘act as if ’ position that has you consciously feeding your two minds - conscious and non-conscious - with the same information. From this position, you actually re-program your mind and act as if you are living the life that you want.

To have a "Prosperity Conscious Mindset" - and build the practice + create the life you want => Click Here

                                                      


'ONLINE' MARKETING - Some Health Care Professionals still feel that MARKETING (in general) is at best, unprofessional and at worst, unethical. Nothing could be further from the truth. In fact, good marketing is no more than "educating your patients and your community about your expertise and services" - in a way that's accessible (and convenient) for them - that's simple for you. INTERNET Marketing adds a whole new dimension to this equation.

In order to grow your holistic health care practice, you need more PATIENTS (clients). You need new clients to "find you" and you need new clients to "choose you" as their alternative health care provider. By improving your practice marketing through adding a smart ONLINE strategy (branding / s.e.o. / social media, etc) - you will get more prospective patients to your WEBSITE (traffic) - you will get more patients walking through your DOOR (conversions! :>)

The key to getting new patients is to first, build TRUST (relationship marketing). They need to believe that you, and your holistic health care facility, is the best choice for them and their situation. By building a high traffic ONLINE presence - through providing VALUE and EDUCATION and LEADERSHIP, specific to their problem - you will get more and more patients - for very little cost. 

ABM (Always Be Marketing) - For a deeper look - to see the bigger picture of ABM => Click Here

Marketing FUNNEL - To see how this concept will HELP you achieve a higher success ratio => Click Here


                                                         
 


Your WHY - Your COMMITMENT - These two factors are critical to your success. Master these two and your future will be very bright. Most people struggle with one, or both, of these - sadly, the consequences are predictable.

a) Your WHY - There is one thing above all else that you need to have firmly positioned inside your heart and mind ==> your WHY. To have success in your Holistic Practice - in life - you need to know ==> your WHY.

Your WHY is the "purpose" behind your actions and your primary motivation for accomplishing your goals or task at hand. Your WHY must be very clear and well defined before you go anywhere with your business / practice.  You need total clarity with your WHY or it will be tough to not fail. Your WHY is your reason to stay disciplined and focused on building your practice when times are good and when disaster strikes (and disaster usually does strike - especially in these economic times)!

In any business / practice, you will be constantly tested and you need to keep focused in order to succeed. Having your WHY defined clearly in your mind will be the foundation to your success. If you haven't already done so, you need to find out your own WHY - and define this in your mind - before anything else. Having your WHY is a constant reminder in the back of your mind - pushing you when you meet challenges. We’ve seen too many people in business give up - just short of the finish line. It’s painful to see someone defeat themselves. They defeated themselves because they didn’t have a strong enough WHY to push through all the tough times.

For more on your WHY (a deeper look - PDF) => Click Here


                                                                       --------------- // ---------------

b) Your COMMITMENT - In addition to your WHY for success - you must be "passionate" and "enthusiastic" about your work - and be COMITTED to your practice goals (as a Holistic Practitioner, fortunately, these attributes are usually quite common).  A half-hearted commitment will not sustain you during the many challenges that will lie ahead - and your passion must translate into a "labor of love".

Success is never an overnight proposition. You'll need to commit to long-term goals and tackle problems head-on. You'll need to COMMIT yourself to achieving your goal and take consistent ACTION towards achieving it.

Commitment and "persistence" go hand in hand too!  If you are committed to something - whether it be a goal, relationship or a cause - you use persistence to support that commitment. Persistence does not guarantee success - in fact, 'misguided' persistence has led to ruined lives.  When you COMMIT yourself to something, especially a life purpose, you must realize that there are sacrifices you'll make. We all have just 24 hours in each day - and each minute we spend on our goals - is one less minute we have to spend on other areas of our lives.

Bottom Line - If you want to succeed, you must COMMIT to at least (3) things.  First, you must take personal responsibility for your success - only YOU can make you a success - you need to be willing to do the things necessary to succeed.  Second, you must set high goals - and then do "whatever it takes" to achieve them. Third, stuff happens - as you go through life, you will encounter many problems and setbacks. You need to react "positively" (with strength and commitment) to the negative stuff and continue to move forward toward your goals.

For more on your COMMITMENT (a closer look - PDF) => Click Here

                                                              


                                                                                          
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